Event Summary
In the highly challenging and ever-changing environment of today’s chemical industry, the effectiveness of the commercial area (sales, marketing, and customer service) is the most efficient way to increase revenues and is critical to successfully differentiating a company from its competitors.
The European Chemical Industry Forum (EUCIF) is hosting the networking and benchmarking opportunity of the year for chemical sales & marketing professionals. The EUCIF Sales & Marketing Forum 2009 is being held this year in Barcelona, one of Europe’s largest chemical communities and corporate event host-cities.
Learning from the commercial success of others and networking to establish the right business partners can impact the performance of a company for years to come. Yet this is a subject rarely covered exclusively for the chemical industry.
This Forum will enable participants to share best practices and benchmark with industry-wide experts. Case studies and interactive discussions from senior executives representing some of the world’s leading chemical companies will explore the key differentiators that are used to create a unique company perception in the mind of the customer.
Join us at this interactive meeting to exchange experiences and strategies with industry peers, business partners, potential clients, and also plan ahead for the coming year.
Topics
- Pricing – Explore latest pricing trends and which strategy will have the most positive impact on profit.
- Marketing Innovation – Identify how industry leaders use innovation to successfully drive their marketing strategies and differentiate their offerings.
- Account Management – Assess the new methods key accounts are handled to increase customer loyalty and how other accounts are managed for mutual benefits.
- Competitive Intelligence – Discuss how competitive intelligence can empower your business and how it is built into your companies' strategic planning process.
- Customer Relationship Management – Examine how effective CRM practices can re-focus and lead innovation sales and market performance.
- E-Business- Optimising business processes through multi-channel management.
Speaker Panel
- Senior VP of Marketing and Sales in Europe and Asia, DSM
- DCSE Marketing Manager EMEA, Dupont
- Business Development Manager & Vice President, Evonik- Rohmax
- Head of E-business and Director of Channel management, Solvay
- Senior Representative, Dow
- Director of Global Strategic Accounts, Sigma-Aldridge
- Global Commercial Director, Huntsman
- European Product Manager, Air Products
- Sales Engineer, Global Application Manager, Akzo Nobel
- Managing Director, Cytec
- Marketing Director EMEA, Eastman Chemicals
- Internal Consultant for Competitive Intelligence, Bayer
- Global Key Accounts Director, Yara
- Global Commercial Director, Huntsman
- Advisory Council Member, Harvard Business Review
- Founder & COO, Specialchem
Who will attend
Sales: Chief Officers, VPs, EMEA Directors, Process
Managers, Excellence Leaders, Analysts, Heads of Sales
Competency, Commercial Directors
Marketing: Chief Officers, VPs, EMEA Directors, Heads of
Branding, Product managers, Business Unit Heads
Others: Heads of CRM, Business Support Leaders, Sales
Support Leaders, CRM Managers, Global Customer
Managers, Customer Fulfilment Managers,
Key Account managers, Strategic Account Managers,
Business Development Directors, Market Intelligence
Leaders, E-business leaders, and more.
Registration & Brochure Request
Event Contact
Claudia Howard
Tel: + 34 902 883 564
Fax: + 34 932 097 963
Email: c.howard@eucif.org
Collaborative Partners
Media Partners
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